Introducing the Performance Max Developer Guide

Today we are pleased to announce the release of a dedicated Performance Max developer guide. With this release, we’ve moved Performance Max content to its own tab in the main navigation of our developer documentation with a dedicated landing page and updated navigation to help you more easily find the information you need to build Performance Max integrations.

Other notable improvements include:

• Adding a new Structure requests guide that details many of the intricacies of constructing requests that create and update Performance Max campaigns
• More clearly identifying and renaming business goals in the developer documentation
  • Standard Performance Max is now referred to as Performance Max for online sales or lead generation
  • Performance Max for Retail is now referred to as Performance Max for online sales with a product feed

Improving Performance Max integrations Blog Series

This article is part of a series that discusses new and upcoming features that you have been asking for. Keep an eye out for further updates and improvements on our developer blog, continue providing feedback on Performance Max integrations with the Google Ads API, and as always, contact our team if you need support.