Launching Structured Data Files QA format and v7.1

Today we’re announcing the general availability of the Structured Data Files (SDF) v7.1 and the open beta of our new QA format. Both are available to all Display & Video 360 users.

While in open beta, the QA format might be updated without notice. These updates will be reflected in the documentation. We will announce the QA format release to general availability at a later date.

What’s new in v7.1?

All users can now use SDF v7.1 to upload and download SDFs in the Display & Video 360 UI, and to download SDFs through the Display & Video 360 API.

The update from v7 to v7.1 includes the following changes:

• Added new TrueView Video Ad settings to the Line Item resource.
• Renamed three insertion order columns to use “Kpi” instead of “Performance Goal.”
• Introduced a new objective column to the insertion order resource. This column is currently in beta and only available to participating clients.

Full details on the changes made in v7.1 can be found in our Structured Data Files release notes. If you are currently using SDF v5.5 or v6, follow the instructions on our v7 migration guide first before migrating to v7.1.

What’s the SDF QA format?

The new SDF QA format provides SDFs with human-readable data to make it easier to review Display & Video 360 resource settings in bulk.

All supported SDF versions offer this format through two new file types: Line Item - QA and YouTube Ad Group - QA. These file types provide the same information as standard format files of the same version, and convey a subset of that information using display name values instead of numeric IDs.

SDF QA files are read-only and cannot be uploaded to modify or create Display & Video 360 resources. Currently, QA format files are only available through the Display & Video 360 interface.

We are accepting feedback on the QA format while it is in open beta. To submit feedback, please use the Send Feedback button on the relevant reference documentation page. We will consider suggested updates before releasing the QA format to general availability.

If you run into issues or need help with this new format or version, please follow the instructions on our support guide or contact us using our contact form.

- Trevor Mulchay, Display & Video 360 API Team