Legal battle aside, here’s all you need to know about TikTok right now

Calling 2024 eventful for TikTok would be putting it mildly: from flirting with a ban to sparring with creators in court, cozying up to publishers, reshaping how we search and diving headfirst into e-commerce, TikTok is straddling chaos and opportunity while trying to lock down its place in an increasingly splintered digital world.

So, when Blake Chandlee, TikTok’s president of global business solutions, hit London last Thursday to meet U.K. CMOs at the Behind the Screen event, there was no shortage of hot topics to chew on with him and Kris Boger, TikTok U.K.’s general manager of global business solutions. Well, except for the elephant in the room: TikTok’s ongoing legal fight to avoid a forced split from its China-based parent company, ByteDance — or risk being banned from the U.S. entirely.

Their responses have been lightly edited for brevity and clarity.

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