LinkedIn’s publisher revenue share program is entering its next phase

LinkedIn’s Wire Program — a program that enables media companies to sell 3- to 15-second-long pre-roll ads on their editorial video — is launching its beta test phase today.

Barron’s, Bloomberg, Business Insider, Forbes, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal and Yahoo! Finance are among the publishers taking part in the program, having signed on between last fall and April to start pitching advertisers prior to its launch this month. The Wire Program is part of LinkedIn’s larger investment into news. It will launch internationally, but without EU targeting.

The test period over the past several months has yielded ad revenue for some of the publishers. Prior to its launch in beta, execs from Bloomberg, Reuters, Forbes and The Wall Street Journal all said they sold ads through the program, signing on anywhere from three to 35 clients. There are no concrete plans at the moment for when the Wire Program will open up to more publishers.

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