Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

Amazon continues to make a concerted effort to “elevate” its pitch to advertisers. 

The third leg of the so-called triopoly used its upfront debut earlier this month to make a splash, adding glitz to its usual data-focused pitch to advertisers. And just last week, Amazon held its annual Amazon Publishers’ Summit where the company revealed new products and an updated cleanroom as well as its advertising ID offering, Signal IQ. The company may be competing more actively with Meta and Google with the rollout of Performance+, Amazon’s answer to Google’s Performance Max and Meta’s Advantage+.

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