Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency

The ripple effects of a second Trump presidency on media and advertising industries won’t happen all at once. Marketers have been through a Trump presidency before, after all, so they have an inkling of what to expect. But 2024 isn’t 2016.

It’s just a week after the election and CMOs are already looking at the results — and indicators from major media outlets and polls — and wondering if maybe they’ve been getting it wrong too. Some of the seven CMOs and agency execs that Digiday spoke to say brands need to listen to this voter feedback to understand if they know what resonates with consumers.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.