Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively

Holding companies are taking a more cohesive approach to pitch advertisers. 

Omnicom is the latest to make structure changes to solidify this shift. Last week, the holding company revealed a new structure for its creative agencies, deemed Omnicom Advertising Group, with TBWA Worldwide CEO Troy Ruhanen at the helm. The move is an effort to deliver “seamless” creative services around the globe to clients, according to a statement from Omnicom chairman and CEO John Wren. 

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