Media brands are leveraging content catalogs and driving ad revenue with linear channels

While many media companies and advertisers have narrowed their focus to streaming and video on demand, there is still significant audience demand for linear television’s lean-back experience.

Despite claims that linear channels are dying, audiences still crave more passive media consumption. According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage in February 2024. Streaming, including Pluto TV, Tubi, and the Roku Channel, captured a share of 37.7%. These FAST platforms stream their programming linearly and are gaining traction with audiences and advertisers.

With this in mind, media companies and publishers with extensive content catalogs are turning to linear channels through their own sites and apps to drive audience engagement and create new revenue streams.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.