Media Briefing: European publishers sound off on site traffic struggles

This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits.

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Declining site traffic was the most commonly cited challenge listed by publishers attending the Digiday Publishing Summit Europe, which was held this week in Barcelona, Spain. And it was also a major point of conversation during the first of the event’s two town hall sessions, in which publishers were granted anonymity in exchange for candor.

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