Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers’ RFPs

This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.

• AI-assisted ad ops
• Microsoft pays publishers, publishers put up paywalls and more

Preparing a media plan in response to an advertiser’s proposal request takes time, takes thought and — given the stakes involved in terms of ad revenue — usually takes a human.

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