Media Briefing: Publishers reflect on ad revenue midway through 2024
Green shoots and weeds
The days are longer and hotter in the summer months, but they’re also brighter — and so are publishers’ outlooks for the ad market in 2024. At least compared to this time last year.
Two digital publishers — Gallery Media Group and Apartment Therapy Media — told Digiday they are pacing 15% up year over year in total revenue and direct ad revenue, respectively, at 2024’s midway point.
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