Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023

Ad revenue is pacing up in the first quarter of 2024 compared to this time last year, according to digital media executives. But then again, considering what a down year 2023 was for publishers’ ad businesses, what other direction could it be going?

“Q1 is definitely off like a rocket,” said Riva Syrop, president of Apartment Therapy Media. Granted 2023 was admittedly “a soft year,” but total revenue for the quarter is up across all revenue lines, she said. AT’s total booked ad volume in Q1 2024 is pacing 20% up year over year while full year booked ad volume is up 40% year over year so far, indicating that advertisers are willing to think further out than in previous years.

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