Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Betting big on franchises
The bet publishers made on tentpole events and franchises to get advertising revenue back on track this year seems to be paying off.
According to seven publishers, their ad sales teams have been successfully closing more deals for marquee events and editorial franchises, at an earlier pace than last year. As a result, several media execs told Digiday they’re anticipating event revenue to grow this year over last year.
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