Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.

In the case of integrated agency CG Life, the impetus is keeping stride with the faster pace of social media and communications with consumers as the health and life sciences space has grown in recent years. David Ormesher, CEO of CG Life, said this growth is sparked by a current “renaissance in life science innovation” — making health care communications and personalization for consumers an integral part of a health agency’s digital strategy.

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