MediaSense buys R3 to strengthen its Asian and North American presence

MediaSense, the U.K.-based media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies, is further expanding its global footprint with the acquisition of fellow advisory firm R3, which delves into consulting on both the creative and media sides.

The financial terms of the agreement were not made available. MediaSense joins a number of ad tech and agency companies in the ad world that have contributed to a bit of a surge in mergers and acquisitions.

It’s a continuation of an acquisitive spree MediaSense has been on this year, with this move coming only months after the U.K.-based firm acquired the U.K. arm of PwC’s marketing and media arm. Though one could be forgiven for thinking the spree is the result of the fee windfall MediaSense might be enjoying from consulting on both Amazon’s and Unilever’s media agency choices this year, it’s as much to do with the firm having the financial backing of Apiary Capital, which acquired a stake in it in 2021 and is looking to grow the business.

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