Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries.
Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences watching Netflix’s award-winning content, and more.
What’s new.
The big picture. Microsoft’s network spans from web browsing to popular streaming platforms like Netflix and Hulu, putting brand messages “front and center” everywhere.
How to access video bulk editing in Editor:
How to access the Netflix inventory:
Between the lines. By simplifying video ad management, Microsoft is making it easier for brands to tell their stories across diverse digital networks.