Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments

If you’ve worked in marketing or media in some capacity over the last 25 years, there’s a chance you’ve come across Kevin Wassong, who seemingly knows everyone in the business thanks to his long agency resumé. 

Since January, Wassong has been working with Greg McConnell, a longtime friend and fellow industry colleague with experience running marketing for Rolex among other roles, to develop what the pair are calling “the Bloomberg terminal for marketers,” a SaaS product called mktg.ai. 

The duo are just now rolling out mktg.ai, to the market, offering up a service that aims to be the be-all end-all service for marketers to track the vastly increased number of assets they use in their efforts — along with a simplified means of knowing what’s worked, when it worked and easy access to it all in one place. 

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