GroupM to double media spend on women’s sports
GroupM will double its media spend commitment to women’s sports, and is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace.
WPP’s medi...
Fast Food Price Hikes See Lower-Income Diners Cutting Back
Rising prices at fast food eateries and other restaurants reportedly have lower-income diners pulling back.
Around a quarter of low-income consumers — those who make under $50,000 a year — said ...
Google Shopping Debuts Personalized Style Recommendations
Google has begun rolling out a feature that gives shoppers more personalized results.
As the search giant announced in a Wednesday (March 27) blog entry, the service will launch first in the U.S. for...
Extend Launches ‘Team Budgets’ to Improve Spend Management
Virtual card/spend management platform Extend has debuted a feature dubbed “team budgets.”
The new offering, announced Wednesday (March 27), is designed to help its customers organize and cont...
Will CFPB’s Scrutiny Change the Face of Credit Card Rewards?
Consumers like credit card rewards — that’s a truism borne out by PYMNTS Intelligence research.
And it may be the case that scrutiny — and perhaps new rules — from the Consumer Financial Prote...