October, 2024

October, 2024

As digital advertising has evolved, marketers are re-evaluating their DSPs
Kelly MacLean, vice president, engineering, product and science, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more ...

How contextual, attention and creative data unlock ad relevance for brands
Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult. For starter...

DSPs are leaning on automation and customer service to drive campaign performance
Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better t...

Women’s soccer and publisher Footballco turn to creators to score with brands
The National Women’s Soccer League (NWSL) and publisher Footballco are increasing their engagement with the creators working on soccer’s sidelines. The approach has attracted advertisers, inclu...

Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case
Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibi...

Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit
This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. ‘We can’t give away our content for f...

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The platform, which opened for business yester...

Retail media networks under scrutiny amid calls for transparency and accountability
It’s a familiar tale: A new media channel becomes the ad industry’s shiny object, touted as a silver bullet only for concerns about return on investment, performance and transparency to arise afte...

How independent agencies go on the offensive to find new growth opportunities
Independent agencies are increasingly taking an offensive approach to win clients and grow their services. Even if that means new hires to change the pitching approach and focus on consultative servic...

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
The lines between influencers and athletes are overlapping — and marketers are taking notice. Brands see sportspeople as a means of reaching engaged, focused fan communities — particularly amid...

«

January

»

S	M	T	W	T	F	S
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30	31