October, 2024

October, 2024

Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones
This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its El...

For Reach plc, Google Discover has offset search-driven traffic declines
Is Google Discover overtaking Google Search as a referral traffic source for publishers? That’s not clickbait. It’s true, at least for Reach plc. As has been the case for many media compan...

Here’s how the Daily Mail intends to tackle election coverage on TikTok
With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential ...

Two Gen Z founders want to change the OOH ad marketplace for their generation
You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that’s what a new ad marketplace for on-product campa...

AI powers another quarter as Google, Snap and Reddit report Q3 results
Mounting legal pressure and potential AI competition hasn’t slowed down Google’s ads business — or at least not yet. On Tuesday, Alphabet reported third-quarter 2024 revenue of $88.3 billion,...

Transforming down-ballot campaigns with contextual advertising and CTV
Kara Ullmann, head of political, U.S., Seedtag As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen further down the ballot. Yet, these congre...

What Rich Lehrfeld’s media buying background means for Walmart RMN business
Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making everything an ad netw...

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
We’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their audiences has grown significantly since the 2020 election. The presidential candidates ha...

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing
Holiday prep is well underway for brands and retailers, who are already busy fine-tuning their channel and pricing strategies. Brands are also readying their gift guides and haul and unboxing social m...

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
The process of getting accreditation through the Media Rating Council is no walk in the park — in fact, some refer to it as a “trail of tears.” But the imprimatur of legitimacy it can confer on ...

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B&T Television

October