October, 2024

October, 2024

Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit
This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. ‘We can’t give away our content for f...

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The platform, which opened for business yester...

Retail media networks under scrutiny amid calls for transparency and accountability
It’s a familiar tale: A new media channel becomes the ad industry’s shiny object, touted as a silver bullet only for concerns about return on investment, performance and transparency to arise afte...

How independent agencies go on the offensive to find new growth opportunities
Independent agencies are increasingly taking an offensive approach to win clients and grow their services. Even if that means new hires to change the pitching approach and focus on consultative servic...

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
The lines between influencers and athletes are overlapping — and marketers are taking notice. Brands see sportspeople as a means of reaching engaged, focused fan communities — particularly amid...

Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report
This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact. It’s shaping up to be a bigg...

Russia Calls on BRICS Countries to Create New Cross-Border Payments System
Russia reportedly aims to create a new system for cross-border payments between BRICS countries. A report that includes this plan was published ahead of an annual BRICS summit that will be held Oct. 2...

HubSpot to Add Subscription Billing Management Tools With Cacheflow Acquisition
HubSpot plans to add subscription billing management and configure, price, quote (CPQ) tools by acquiring Cacheflow. When the transaction is completed, Cacheflow will become a wholly owned subsidiary ...

Apple TV+ to Join Amazon Prime Video’s Add-On Subscription Options
The addition of Apple TV+ to Amazon Prime Video’s collection of add-on subscription options in the United States will grow Prime Video’s offering and expand Apple TV+’s audience, executives o...

This Week in AI: Zoom Avatars, Amazon Guides and Priceline Assistant Debut
As artificial intelligence (AI) avatars transform remote collaboration and personalized shopping guides redefine eCommerce, data security and corporate espionage concerns intensify. Meanwhile, the Nob...

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B&T Television

November