November, 2024

November, 2024

Eco-friendly brands are combatting ‘green fatigue’ by focusing more on product efficacy in marketing
This story was originally published on sister site, Modern Retail. Companies shouting their eco-friendly credentials from the rooftops may be a thing of the past if the latest additions to dish soa...

Will news publishers see another ‘Trump bump’ in Trump’s second term?
It’s no secret that President Donald Trump’s time in office was good for a number of news publishers’ businesses. However, the “Trump bump” didn’t last for everyone. Trump’s pr...

Trump, the manosphere and the marketer’s dilemma
Donald Trump’s return to the White House might shock some – unless you’re tuned into the likes of Adin Ross, Andrew Schulz and, of course, Joe Rogan. These voices in the so-called “manosphere�...

Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
Brands used to carefully curate their social media pages, presenting overly polished content and professionalism. That was then. Now, that pendulum has swung to the other side, with brands like Du...

BILL Leads SMB Focus, Sends FinTech IPO Index Up 8.67% for Week
It was a good week on Wall Street for FinTechs despite one high-profile stock price drop from a member of the PYMNTS FinTech IPO 100: Marqeta. Led by BILL and Payoneer among others, earnings results d...

American Express Forms Data Sharing Partnership With MX
American Express has formed a deal with financial data company MX Technologies, giving their users access to improved financial management capabilities. The API-powered data access agreement will offe...

Report Says Amazon May Be Negotiating New Anthropic Investment
Amazon is reportedly in talks to make a second multibillion-dollar investment in artificial intelligence (AI) startup Anthropic, mirroring its initial $4 billion deal from March 27. As reported Thursd...

Expedia Focuses on Personalization, Loyalty and App Enhancements
Expedia Group is prioritizing digital engagement and personalized customer experiences as key drivers of growth. The company’s third-quarter financial results reflect a strategic focus on technology...

Prime Video just got one of the freshest comedy movies of the year — and it’s 91% on Rotten Tomatoes
“My Old Ass” has a terrible title but is actually pretty great...

I just tested the MacBook Pro M4 Pro battery — and it’s the longest-lasting laptop ever
The new MacBook Pro 16-inch M4 Pro has the longest battery life of any consumer-grade laptop we've tested. Here's how long it lasts for....

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November