Inside the Stream: Was Peacock’s NFL Exclusive a Success?
NBCUniversal said that last weekend’s Chiefs-Dolphins wildcard playoff game was a big success, attracting an average audience of approximately 23 million viewers on Peacock. In this episode of Ins...
The diminishing returns of scale and a return to quality
Bob Regular, CEO, Infolinks
Scale is not a one-size-fits-all concept.
Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary ...