January, 2025

January, 2025

Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
We want to hear your thoughts on the potential TikTok ban. Take our brief survey. For years, TikTok creators have been trying to migrate their audiences onto other platforms — but were relatively...

Digiday Media events get a refresh under Liz Pitonyak’s leadership
Digiday’s events are getting a refresh under the leadership of Liz Pitonyak, who joined the company as general manager...

Industry clutches pearls after WPP returns to office four days a week
This story originally published on sister site, WorkLife. WPP’s announcement requiring employees to return to the office four days a week has sent shockwaves through the advertising industry, spo...

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Entire direct-to-consumer empires have been built on the back of paid social and search advertising. But empires have to think about the long term to last. With platforms such as Facebook and Insta...

Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025
This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer, Jon Roberts. We discuss what the company has learned nearly nine months into its deal with OpenAI...

‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation — a targeting strategy that could redirect valuable ad spend els...

AI Firm Juno Technologies Raises Funding Round, Aims to Improve Loan Processing
Juno Technologies says it has raised $1 million to pursue its artificial intelligence service that aims to improve loan processing for small firms. Fuel Ventures led the funding round with contributio...

UK Inflation Declines, Growth Concerns Remain
UK inflation (Consumer Prices Index including owner occupiers’ housing costs – CPIH) declined slightly in an unexpected development. Inflation was measured at an annual rate of 2.5% in December, d...

VIRTUAL Price Surges 18% as AI Coins Rebound from Recent Correction
VIRTUAL price has surged over 18% in the last 24 hours, reclaiming its $2 billion market cap as AI coins recover from the recent correction. Despite this rally, technical indicators like the ADX and B...

Forget the gym — strengthen your whole upper body in 20-minutes with this dumbbell workout
This 20-minute upper body workout uses three short circuits to target your arms, back, shoulders and chest effectively, and you can do it at home with a set of dumbbells....

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B&T Television

January