February, 2025

February, 2025

The Rundown: Why changing search habits matter for advertisers
Changing habits among search engine users have begun to take a toll on the biggest players in the search space — namely Google. The tech giant still enjoys an enormous chunk of the search market ...

Snapchat’s SMB bet is paying off — but can it keep up the momentum?
Last year, Snapchat started laying the foundations to make Snapchat more accessible to small- to medium-sized businesses (SMBs), with the goal of creating a more consistent, sustainable and diverse ad...

AI Briefing: The FTC is leaning into ‘tech censorship’
Last week, the Federal Trade Commission announced a new public inquiry to investigate whether online platforms have censored users based on speech or affiliation — and if any actions break any laws....

How Culture Genesis, a Black-owned media network, hopes to grow a South Asian base with the help of Lilly Singh
Marketers can’t just check the influencer box on a campaign these days — it’s not enough to have influencers in the mix. Brands need the right influencers for them. That’s what Black-owned ...

Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
Although it’s safe to predict that a good portion of the expected crush of mergers and acquisitions in the agency landscape will happen in the U.S., recent signals point toward consolidation and sca...

Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers
Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the publishers that have signed deals with those companies to recei...

US to EU: We Want More Clarity on Big Tech Regulations
The head of the House Judiciary Committee is demanding more clarity on Europe’s tech regulations. As Reuters reported Sunday (Feb. 23), Rep. Jim Jordan (R-OH) wants European Union (EU) antitrust chi...

Ransomware Group Black Basta’s Internal Communications Leaked Online
More than 200,000 messages from high-profile ransomware group Black Basta have leaked online. The leak of more than a year of communications, as Ars Technica reported Friday (Feb. 21) exposes the grou...

Frank Fraud Trial Begins With Accusations of Lies From Both Sides
Did Charlie Javice dupe JPMorgan Chase into buying her college financial aid startup Frank? Or did the world’s largest bank simply accuse Frank of fraud out of buyer’s remorse? Those will be the...

UK Government Introduces £49M Tender to Integrate Open Banking into Gov.UK Pay
In a step toward enhancing public sector payments, the UK government has reportedly opened bidding for a £49 million contract to embed open banking technology into its Gov.UK Pay platform. Announced ...

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B&T Television

February