February, 2025

February, 2025

What DeepSeek’s Success Tells Us About China’s Ability to Nurture Talent
China produces a vast number of STEM graduates, but it hasn’t been known for innovation. Cultural and political factors may help explain why....

Netflix readies pan-European rollout of its in-house ad tech amid pricing competition
Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later t...

How brands are growing episodic creator partnerships to reach a younger audience
The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds. As creators roll out more episodic co...

CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind
As generative AI wends its way deeper into the corners of the agency world, companies are making moves to own their own IP buildups and buildouts. Take CourtAvenue (CA), which Digiday has learned acqu...

AI Briefing: As DeepSeek catches new heat, Big Tech trumpets another quarter of AI earnings
We’re in the middle of the latest earnings season, where the leadership of companies in the tech and media sector set out their public strategic objectives, but other recent developments denote the ...

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line ...

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
There’s a certain early aughts sensibility — think bro-y humor, racier advertising or general objectification of everyone — that seems to be making a comeback. Just look at last night’s ...

UK’s Tuma Ventures Secures Payment System Provider Licence in Tanzania
Tuma Ventures Limited, a UK-based payments company regulated by the Financial Conduct Authority (FCA), has received approval from the Bank of Tanzania to operate as a licensed Payment System Provider ...

Why Is the Crypto Market Up Today?
The total crypto market cap (TOTAL) and Bitcoin (BTC) are maintaining their critical support levels, preventing a weekend downturn. While the overall market’s growth in the past 24 hours has been mo...

Samsung Galaxy S25 Edge vs. iPhone 17 Air: What we know so far
Samsung has already show off the Galaxy S25 Edge, while Apple reportedly has an iPhone 17 Air in the works. It sets the stage for a battle of slim phones....

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B&T Television

February