February, 2025

February, 2025

How YouTube Shorts revenue compares to long-form video revenue for creators
Two years after YouTube launched the YouTube Shorts revenue share program in February 2023, creators are finding that their payouts for short-form content are still dwarfed by the ad revenue they can ...

What this year’s COPPA update means for marketers, with privacy expert Debbie Reynolds
Subscribe: Apple Podcasts • Spotify In January, the U.S. Federal Trade Commission finalized an updated version of the Children’s Online Privacy Protection Act. And for as much attention a...

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
Marketers have begun to turn back toward brand-building strategies in recent months. But that doesn’t mean they’re totally abandoning the ideas underpinning performance marketing. One sign that...

Here’s what’s going on with TikTok as it reaches the half-way point of the 75-day extension to its U.S. ban
Today (Feb. 25) marks the half-way point of the 75-day extension TikTok was afforded by President Trump. While a lot’s happened over the past month, the entertainment platform still doesn’t see...

Marketing Briefing: Inside the evolution of celebrity brand partnerships
The marketing playbook continues to be rewritten. In an increasingly fragmented cultural landscape, that reevaluation is coming to celebrity partnerships which has marketers rethinking who they partne...

CEO Interview: ‘Regulatory Relaxation’ and Simplicity Key to FinTech Growth
The new administration is barely a month old, so it’s too soon to tell exactly what financial services regulation will look like. But with the pause on rulemaking and the overall pause on the Consum...

Treasurers in Transportation and Logistics Struggle for Recognition
Treasurers are vital in transportation and logistics companies, managing liquidity and influencing financial health. But how often do companies underuse their expertise due to limited interdepartment...

77% of Baby Boomers and Seniors Use Credit Cards More
When it comes to credit, baby boomers and seniors stand out for their distinct preferences. Despite being major users of credit cards and store cards, these older consumers show little interest in ado...

Mastercard: New Credentials Offer Payments Control to Gen Z and Beyond
Wasn’t long ago that navigating between accounts and payment options was largely a matter of juggling between physical, digital, prepaid and credit cards, pulling them out of wallets as needed. But...

Coupa: AI Is Cure for Procurement Fraud Epidemic
Procurement fraud has evolved on the back of digitally sophisticated tactics from an occasional business headache into a full-blown financial and reputational disaster for organizations worldwide. It�...

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B&T Television

February