May, 2025

May, 2025

Comcast's cable spinoff to be named Versant, picked to emphasize corporate versatility
https://www.cnbc.com/2025/05/06/comcast-spinco-corporate-name-versant.html...

Brands Can Buy Live Sports On Google's DV360 - And YouTube
https://www.mediapost.com/publications/article/405605/brands-can-buy-live-sports-on-googles-dv360-and.html...

Roblox courts advertisers with fresh data on its ad effectiveness
Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform. At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience st...

Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Marketers attending the TV upfront presentations in New York this week are likely to drag their feet during negotiations for major media commitments once the market starts to move. The upfronts sea...

A check on The Trade Desk’s risks and rewards
The Trade Desk is at a crossroads. Companies don’t make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real. ...

‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which t...

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings. ...

S4 Capital trades billable hours for outputs as AI redraws agency economics
AI is upending the ad business and S4 Capital is changing its pricing accordingly. CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with...

How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content. For content creators of all types, generative AI use is on the rise. In...

Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls
Publishing execs didn’t shy away from the elephant in the room during their first quarter earnings calls: What impact would President Donald Trump’s tariff policy and the uncertain economic climat...

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B&T Television

May