From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network North America  

Greg James’ time orchestrating music festivals in London was the ultimate dress rehearsal for his headlining act in New York 14 years later: revamping Havas Media in North America.

Granted, likening festival planning to corporate restructuring might be a bit of a stretch, but dismissing the comparison entirely would miss the harmony. Swapping venues, sponsorships, and talent for corporate culture, structure, and services — it’s all just a different kind of orchestration for the CEO at Havas Media Network North America.

Six months into his new role, James appears to be fine-tuning for the main event following a successful opening act. And in many ways, he’s been prepping for this gig for a while now: after a stint as Havas Media’s global head of strategy from 2018-22, he moved into global chief transformation officer duties until he was tapped in January to replace Greg Walsh. 

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