Omnicom Media Group strikes partnership with Snap for creator collaboration

Having cut creator and influencer partnerships with most of the major platforms over the last year, Omnicom Media Group has aligned with Snap — while generating research that shows Snap creators have a strong likability factor that could resonate well with clients. 

Omnicom Media Group’s no-longer-so-new-but-new-in-name influencer marketing agency Creo is partnering with ​Snapchat’s​ Snap Star Collab Studio to develop brand campaigns with the platform’s creators, known as Snap Stars, Digiday has learned. OMG’s CPG clients are most likely first in line to make use of the program — although the agency declined to say which.

The Collab studio is designed to be marketer-friendly, in that it’s a managed service production program meant to pair marketers with the right creator/influencer, as well as to craft aligned content for the brand in question. 

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