As The Players’ Tribune marks first decade, publisher Minute Media plots out its future

Though fans have always been fascinated by the people who made up their chosen team, few outlets have put personality on a pedestal like The Players’ Tribune.

Launched in 2014 by baseball legend Derek Jeter and his business partner Jaymee Messler, The Players’ Tribune was an early herald of a key, long-term shift within sports media — as sports fans focused on individuals over teams. Its first-person essays, penned by otherwise unapproachable sports stars such as Arsenal soccer star Raheem Sterling or the NBA’s Kobe Bryant, reached an audience of both hardcore fans and casual observers.

“People follow people, they do not follow brands,” said Sebastian Arriagada, co-founder of sports-focused social agency CCG Social.

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