As political ad spend faucet opens, CTV media stands to be a major winner

Political advertising spend has kicked into a higher gear in recent weeks in the U.S.

CTV is becoming an increasingly popular method of reaching swing voters, especially in the local and statewide elections that collectively account for the lion’s share of U.S. political ad spend, publishers, ad tech vendors and media buyers told Digiday.

Experts say that spend is expected to only increase as the Republican nominee, former President Donald Trump, and his Democrat counterpart — presumed to be Vice President Kamala Harris — face off in November.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.