Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular

With the news back in March that GroupM was planning to double its planned ad spend on women’s sports, the news was welcomed by pretty much anyone involved in women’s sports. Right around that time, the Caitlin Clark/Angel Reese rivalry during March Madness set the world on notice that women’s college basketball is just as entertaining — if not more so — than the men’s game. And then it translated to the WNBA as both college stars drew new attention to that league.

None of this is or was news to Andrea Brimmer, CMO of financial services firm Ally, who’s been supporting women’s sports for years with her brand’s marketing dollars. Brimmer has been encouraged to see the spotlight women’s sports have enjoyed in the Paris Summer Olympics — from the gymnasts to the U.S. National Women’s Team in soccer, to even the lesser known sports including water polo and table tennis —  but she also believes there’s still room to grow. 

To say the least. Brimmer cited a recent article in Front Office Sports that found only 33 out of the Fortune 500 companies invest in women’s sports leagues. And none do so exclusively. In contrast, she also pointed out that if the U.S. women’s Olympics athletes were their own country, they would have ranked third among all countries in medals won. 

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