Q&A: How advertisers are optimizing CTV ad spend and measuring success

In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes. 

However, a lack of industry standardization, frequency capping issues, low-quality placements and other factors undermine the effectiveness of programmatic CTV campaigns. As CTV grows in popularity, advertisers are focusing on its more actionable aspects and data to drive business growth.

In this Q&A with Blockboard CEO Matt Wasserlauf, the conversation highlights how programmatic teams address these challenges through advanced technology, transparent campaign measurement and strategic partnerships as advertisers optimize their CTV spending to achieve maximum impact and ROI.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.