Roblox’s growth comes with growing pains between creators and ad sales

This past weekend’s Roblox Developers Conference highlighted the platform’s rapid growth — but also the continued tension between the platform’s creators and its ad sales team.

On Sept. 5 and 6, roughly 2,000 Roblox creators and marketers traveled to San Jose for the platform’s annual creator conference. This year’s RDC came during a particularly busy period for Roblox, which is rapidly expanding its advertising business — announcing a partnership with Google to expand its programmatic ad business in April — while simultaneously facing a wave of lawsuits claiming the platform is not properly protecting its underage users.

Here’s a rundown of the biggest announcements at this year’s Roblox Developers Conference — and how they signal both successes and growing pains for the metaverse platform as it continues to scale.

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