Roblox is starting to take programmatic advertising more seriously

After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam.

At the moment, Roblox is hiring for eight advertising roles across the company that would support that endeavor, including ads-focused job postings on the Roblox website for a director of engineering, principal software engineer and principal product manager. Across the board, listed salaries for the jobs begin at roughly $200,000, going up to $440,000 for the most senior roles.

A Roblox spokesperson told Digiday that the company is continuing to fine tune its programmatic offering based on client feedback, and that the hires are intended to support Roblox’s ads team, “including in partnerships, product and engineering — both to build ad offerings, tools and partnerships, as well as to innovate in the new immersive media space.”

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