Why brands are relying on multi-screen attribution insights
In this upfront cycle, modern savvy advertisers want to align their campaign performance with business outcomes, not just media metrics. Multi-screen attribution is an effective tool for brands becaus...
Meta Ray-Ban Glasses gets an Instagram Stories integration
Meta’s recent update has added a new dimension of hands-free convenience to their wearable technology, Meta Ray-Ban smart glasses, allowing users to seamlessly share photos directly to Instagram Sto...
Google Debuts Tool to Help Put AI Products Into Production
Google Cloud has a new offering that it said can help customers’ artificial intelligence prototypes flourish.
Generative AI Ops comes as Google Cloud clients are increasingly moving generative AI ...
Survey: Shoppers open to using AI search to discover products
Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with ...
Is Copilot not working? Get your answers here and fix it
Is your Copilot not working? Relax, you can fix some things, but if your Copilot’s broken, there are issues you can’t fix. Let’s start with that!
Microsoft’s new AI features, like Recall, won�...
OpenAI and News Corp sign major deal to boost ChatGPT
OpenAI, the artificial intelligence (AI) company behind the world’s most popular chatbot ChatGPT, has announced a major multi-year partnership with media titan News Corp.
The deal, rumored to be wor...