Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land.
Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see what consumers know and think about AI-powered search. The data is a good reminder that user behavior is always slow to change, so don’t expect a quick transition from Classic Search to AI Search.
By the numbers. Some interesting findings from Botify’s survey:
Online shopping. Forty-one percent of respondents said the top reason for using AI search was for online shopping. Other top reasons to use it were for keeping up with the latest news (19%) and seeking health-related information (12%).
Faster answers. While 36% of respondents haven’t used AI search, 25% of consumers have – and mainly to test out the new technology.
About the survey. The data was collected by Dynata, an independent market research company, on behalf of Botify. The survey of 1,000 US respondents, aged 18+, was conducted in February.
The report. You can read it here: How Do Consumers Like AI-Generated Results? [New Data]