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Ads Decoded episode 5 navigates the challenges and impact of effective lead gen advertising.
We’re breaking down the steps — from lead scoring to data hygiene — to enable your campaigns to deliver high quality lead volume....

TikTok adds Logo Takeover and Prime Time ad options
TikTok has announced new advertising formats aimed at enhancing brand visibility and user engagement on its platform. Key among these is the “Logo Takeover,” which displays co-branding alongside T...

‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions bet...

Apple to introduce search ads in Apple Maps this summer
Apple is reportedly set to introduce advertisements in Apple Maps later this year, according to sources cited by Bloomberg. An official announcement regarding this development could occur as soon as t...

Pressure mounts as Australia delays gambling reform amid rising youth harm concerns
Public health advocates are stepping up pressure on the federal government, saying a delay now stretching beyond 1,000 days has left young Australians increasingly vulnerable to gambling harm and rel...

Google adds Gemini AI to Display and Video 360 tools
Google has integrated new artificial intelligence features into its marketing platform to enhance ad placement recommendations for marketers. This update incorporates Google’s latest Gemini AI model...

Capital One Backs a New Kind of Road Warrior Who Stays Longer
Watch more: Live Roundtable With Capital One’s David Arons and Hotel Lobby Candle’s Lindsay Silberman For many executives and entrepreneurs, the traditional business trip once followed ...

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical
The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces. And with headc...

Apple could put ads in Maps as soon as this summer
Apple will soon bring advertisements to its Maps app on mobile and the web, according to a report from Bloomberg's Mark Gurman. The ads, which Apple could reportedly announce this month before ...

Announcing new Display & Video 360 API Discord channels and a documentation update!
Today we’re announcing two huge improvements for Display & Video 360 bulk tools. First, we are launching support fo...