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What is microbetting? The rise of the fast bet and how it’s become commonplace

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Swedish gambling groups clash over plans for potential restrictions
Two Swedish gambling organizations are clashing publicly over suggested restrictions on the gambling market. The Swedish Trade Association for Online Gambling (BOS) and the government-owned gambling c...

Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated
The remedies phase of the Justice Department versus Google has pretty much concluded, and it’s not too much of a melodramatic statement to note how the fate of the display advertising industry will ...

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts
Marketers like to say they’re used to chaos. Lately, that’s been put to the test. Between broken measurement systems, widening AI-created talent gaps and the ongoing existential crisis of what...

SEC Investigates Whether AppLovin’s Targeted Advertising Violated Platform Partners’ Service Agreements
Mobile advertising technology company AppLovin is reportedly being investigated by the Securities and Exchange Commission, which is looking into whether the company pushed more targeted advertising to...

Sam Altman says there are no current plans for ads within ChatGPT Pulse — but he’s not ruling it out
In a Q&A with reporters Monday at OpenAI’s DevDay event in San Francisco, CEO Sam Altman said the recently-launched ChatGPT Pulse was his “favorite feature we’ve launched in a long time,�...

Why the sky’s no longer the limit for live TV advertising
Matt Cerussi, sr. director of West Coast client and agency partnerships, DIRECTV Advertising Live TV is no longer tethered to the living room, and neither are the audiences that advertisers want to...

American Express Debuts Amex Ads Digital Advertising Platform
American Express has introduced a digital advertising platform dubbed Amex Ads. Announced Monday (Oct. 6) the platform is designed to let brands connect with the company’s 34 million cons...

US v. Google redux: all the news from the ad tech trial
On April 17th, 2025, Judge Brinkema ruled that Google did act illegally to acquire and maintain monopoly power in online advertising. Now, DOJ and Google lawyers are returning to the courtroom ...

U.S. v. Google: What Each Side Argued for Fixing Google’s Ad Tech Monopoly
The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising....

CE 100 Index Posts Slight Gain as DraftKings Slides and Shopify Surges
The CE 100 Index barely budged this past week, gaining a relatively slight 0.1% as six segments lost ground, and five pillars moved ahead. The Have Fun segment led the declining segments, ...