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Future of Marketing Briefing: The case for and against an agency subscription remuneration model
The idea of agencies selling subscriptions instead of billable hours has kicked up significant debate over the past week. It started when S4 Capital’s Monks told me it expects roughly a quarter of i...

Additional changes for supporting European Union Political Ads Regulation in Google Ads API and Google Ads scripts
What’s changing? In 2025, Google rolled out changes to support the EU Political Ads Regulation in the Google Ads API and Google Ads scripts. On April 1, 2026, we will change account-level API res...

CTV Is Defining the Future of Streaming Ads
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show a...

Perplexity launches 'Computer' AI agent that coordinates 19 models, priced at $200 a month
Perplexity, the AI-powered search company valued at $20 billion, on Wednesday launched what it calls the most ambitious product in its three-year history: a multi-model agent orchestration platform ca...

Display Ad Benchmarks 2026: A Guide for Growth & Revenue
Digital publishing is more than just a business; it is a labor of love. You pour your heart into every sentence, every image, and every layout, hoping to build a community that values your voice. But ...

Announcing v23.1 of the Google Ads API
Today, we’re announcing the v23.1 release of the Google Ads API. To use the new v23.1 features, you must upgrade your client libraries and client code. All the updated client libraries and code exa...

Google fined 22.8 million rubles for VPN distribution in ongoing Russian censorship push
Google has been fined in a Russian court for advertising and distributing VPN services. The US tech giant did not appear in court....

YouTube Premium Lite adds downloads and background play
YouTube is enhancing its Premium Lite subscription with offline video downloads and background playback capabilities. Priced at $7.99 per month, this tier previously lacked these features, which were ...

Mercado Libre Says AI Investments Support 45% Revenue Surge
Mercado Libre’s application of artificial intelligence across its online commerce ecosystem added revenue and enhanced efficiency in the fourth quarter, the company said Tuesday (Feb. 24). ...

The case for in-flight advertising for audience engagement and retargeting
Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. Ho...