TikTok quietly tests product links in posts as it looks to boost its reputation for shopping

This story was originally published on sister site, Modern Retail.

TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. 

TikTok hasn’t posted about the integration on any official channels, but creators who were invited to participate posted about it on social media. It was also spotted by expert marketing consultants, who wrote about the update on LinkedIn. TechCrunch was the first to report that TikTok had rolled out an integration with the social commerce app LTK. But the integration also lets creators add shopping links from other affiliate partners, including Amazon, Walmart, Target, Rakuten, Impact, CJ, Expedia, Clickbank, Flexlink and Temu, according to in-app notifications received by eligible creators. 

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