Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network

Video advertising company Pixability is partnering with Black-owned digital video network Culture Genesis to expand its diversity efforts effective today, Digiday has learned.

The companies are doing their part to increase advertising investment in underrepresented YouTube creators while Pixability expands on its Inclusive Media Initiative launched last year. The partnership expands on the 33 million U.S. households via Culture Genesis’ digital network reach (per Comscore).

Neither party would disclose financial details or terms of the deal.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.