The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance

It seems the sudden shakeup at the top of The Washington Post’s newsroom is unlikely to make buyers’ evaluation of the news organization as a place to spend their media budgets any worse, given their general aversion to advertising around news content.

The Washington Post announced Sunday night that Matt Murray, former editor-in-chief of The Wall Street Journal, is the new executive editor of The Washington Post, replacing Sally Buzbee, who has served in the position since 2021. However, the day after the election on Nov. 6, Robert Winnett, a deputy editor of the U.K.-based Telegraph Media Group, will take over the newsroom and Murray will transition to building a new division at The Washington Post focused on service and social media journalism. 

It’s an arguably strange time to organize a shuffle, just five months before the U.S. presidential election — and likely signals the urgent need to make changes at the news organization.

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