What do advertisers want from Tubi in the U.K.?

When Tubi made its debut in the U.K. nearly two months ago, everyone expected it to make a splash with advertisers. Given its impressive track record of outpacing some hefty competitors in the past 18 months, the bar was set high.

However, the reality has been more of a gentle ripple than a tidal wave. Tubi’s efforts to woo advertisers have been mooted.

Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options.

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