Why the ad industry is redefining what it means to be a creator vs. influencer

The ad industry and the creator economy are constantly debating the difference in terms between creators and influencers.

As the industry evolves and takes up a bigger slice of the marketing pie, there are now more ways to differentiate between the two types of talent — one term seen as a more premium way of marketing, and the other focusing more broadly on creating content across different platforms. There’s perhaps a need for more clarification and updating too, as the types of content grow across channels, from artificial intelligence to virtual avatars.

(Another way of looking at the distinction falls along performance marketing versus branding creators.)

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