Why advertisers are using AI to manage ‘choice overload’ and unlock first-party data

Daniel Engelke, Content Marketing Manager, Viant

Advertisers exploring, if not currently using, AI-powered solutions from their ad tech partners need to ask if those tools are truly solving their everyday challenges. 

These challenges span from the decline of third-party cookies (even if their end date has once again been pushed off) and new digital privacy laws to the seemingly unstoppable rise of connected TV and overall changes in media consumption habits.

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