Why the esports industry is embracing Saudi Arabian investment

After years of trial and error, the esports industry appears to have finally found a path to profitability: Saudi Arabian money.

Over the past two decades, esports companies have thrown a wide variety of spaghetti at the metaphorical wall of profitability, with most of it failing to stick. 

First came esports team streaming payments and esports league media rights deals with Twitch, which dried up a few years ago. Then came esports companies’ flirtation with crypto and gambling money, a source of investment that cratered during the crypto winter of 2022 and 2023.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.