Why Washington State is investing in a new kind of voter education campaign

Fifty years after Schoolhouse Rock introduced kids to “I’m Just a Bill,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security.

Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems. The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain mail-in voting and how the process is safe, secure and transparent.

The campaign, which launched last month, stars an animated ballot aptly named “Mark The Ballot.” Video ads show “Mark” happily explaining his route from the elections office to voter mailboxes to official drop-off points to where each is thoroughly verified and officially counted. The visuals strongly resemble the 1970s Schoolhouse Rock classic, which featured a bill named Bill explaining how Congress passes laws on Capitol Hill.

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