WTF is the Justice Department’s ad tech antitrust case against Google?

Originally published on March 13, 2023, this article has been updated to include a refresher video ahead of the trial’s start on Sept. 9, 2024.

Over the past decade-plus, Google has come to dominate the digital advertising industry. And in the eyes of the U.S. Department of Justice, the search giant has become too dominant.

On Jan. 24, 2023, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. According to the department’s antitrust lawsuit, Google capitalized on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

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